Lifeline Movers and Packers Ltd
Last updated: 22 January 2026
Lifeline Movers and Packers Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website, request a quote, make a booking, or use our services.
This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK privacy laws.
1. Who We Are
Data Controller:
- Registered in England and Wales
- Registered office: Leicester, United Kingdom
Website: www.lifelinemovers.co.uk
Email: enquiries@lifelinemovers.co.uk
We are registered with the UK Information Commissioner’s Office (ICO) for the purposes of data protection.
We are the data controller responsible for your personal data.
2. Personal Data We Collect
We may collect and process the following categories of personal data:
2.1 Information you provide directly
- Full name
- Email address
- Telephone number
- Collection and delivery addresses
- Postcodes
- Move details (property type, floors, items, access details)
- Booking information and communications
- Any information you submit via forms, email, phone, WhatsApp, or live chat
Records of telephone calls, messages, or communications where required for training, quality, safety, or dispute resolution
2.2 Payment information
- Payment status and transaction references
- We do not store full card details
Payments are processed securely via third-party payment providers.
2.3 Automatically collected data
- IP address
- Browser type and device information
- Website usage data (pages visited, time spent)
- Cookies and similar technologies (see Section 10)
2.4 Images and recordings
- Photographs or video recordings of goods, access points, vehicles, or premises
- Used for safety, insurance, training, and dispute resolution purposes only
3. How We Use Your Personal Data
We use your data for the following purposes:
- To provide instant quotes and process bookings
- To perform and manage removals and related services
- To communicate with you about your booking or enquiry
- To process payments and prevent fraud
- To comply with legal and regulatory obligations
- To resolve disputes, claims, or complaints
- To improve our services and website functionality
- For safety, insurance, and incident documentation
To provide instant quotes, send quote emails, and contact you regarding enquiries or booking requests before a contract is formed.
Some communications, including quote emails, booking confirmations, or payment links, may be generated automatically by our systems. These communications are sent only to support your enquiry or booking and do not involve automated decision-making that produces legal or significant effects
4. Legal Bases for Processing
We process your personal data under the following lawful bases:
- Contract: to perform our services or take steps before entering a contract
- Legal obligation: to comply with UK laws and regulations
Legitimate interests: for business operations, safety, fraud prevention, and service improvement
- Consent: where required for marketing communications
You may withdraw consent at any time.
In some cases, we process personal data where it is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms. This includes operating our business, ensuring safety, preventing fraud, improving our services, and managing disputes or claims.
5. Marketing Communications
We may contact you by email, phone, SMS, or WhatsApp regarding:
- Your enquiry or booking
- Service updates or confirmations
WhatsApp communications are used only for service-related messages unless you have separately opted in to marketing communications
We will only send marketing communications where permitted by law.
You can opt out at any time by:
- Clicking “unsubscribe” in emails
- Replying “STOP” to messages
- Contacting us directly
6. Sharing Your Data
We may share your data only where necessary with:
- Our employees and contracted staff
- Payment service providers
- IT and website service providers
- Insurance providers
- Professional advisers (legal, accounting)
- Regulatory or law-enforcement authorities where required by law
Payments are processed securely by third-party payment providers.We do not store full payment card details. Payment providers process your personal data in accordance with their own privacy policies and applicable data protection laws.
We never sell your personal data.
7. International Transfers
We do not routinely transfer personal data outside the UK.
Where third-party services involve data transfers, appropriate safeguards are used.
8. Data Retention
We retain personal data only for as long as necessary:
- Booking and service records: up to 6 years (legal and tax requirements)
- Enquiry data: up to 24 months
- Marketing data: until you opt out
- Images and incident records: as required for disputes or insurance
Data is securely deleted when no longer required.
9. Your Data Protection Rights
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request erasure of your data
- Restrict processing
- Object to processing
- Data portability (where applicable)
- Withdraw consent at any time
To exercise your rights, contact us using the details above.
10. Cookies
Our website uses cookies to improve functionality and user experience.
Cookies may include:
- Essential cookies
- Analytics cookies
- Performance cookies
You can manage or disable cookies via your browser settings.
Further details can be provided in a separate Cookie Policy if required.
11. Data Security
We take appropriate technical and organisational measures to protect your data, including:
- Secure servers
- Access controls
- Encrypted communications
- Staff training
Despite these measures, no online system is completely secure.
You are responsible for keeping your contact details secure and notifying us if you believe your information has been misused. We will never ask you to share full payment card details by email or message.
12. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for their privacy practices or content.
13. Complaints
If you have concerns about how we handle your data, please contact us first. If you wish, you may also contact us first so we can attempt to resolve your concern before you contact the ICO.
You also have the right to complain to the UK Information Commissioner’s Office (ICO):
www.ico.org.uk
14. Changes to This Policy
We may update this Privacy Policy from time to time.
The latest version will always be available on our website.