Cookie Policy

1. Introduction

This Cookie Policy explains how Lifeline Movers & Packers Ltd (“Lifeline Movers“, “we“, “our” or “us“) uses cookies and similar technologies when you visit or interact with:

• https://www.lifelinemovers.co.uk
• https://estimate.lifelinemovers.co.uk

(together referred to as the “Website“).

This Policy should be read together with our:

• Privacy Policy
• Website Terms of Use
• Terms & Conditions for Removal Services

This Cookie Policy explains:

• what cookies are;
• why we use them;
• what information they collect;
• how long they remain on your device;
• how you can manage your preferences; and
• your rights under UK data protection legislation.

We are committed to protecting your privacy while ensuring our Website functions efficiently and securely.

2. About Us

Lifeline Movers & Packers Ltd

Company Registration Number:
14509116

Registered Office:

47 Bale Road

Leicester

LE4 9BF

United Kingdom

ICO Registration Number:

ZC083012

Telephone:

0333 335 6184

Email:

enquiries@lifelinemovers.co.uk

Website:

https://www.lifelinemovers.co.uk

Instant Quote Platform:

https://estimate.lifelinemovers.co.uk

3. What Are Cookies?

Cookies are small text files stored on your computer, smartphone, tablet or other device when you visit a website.

Cookies enable websites to recognise your device and remember certain information about your visit.

Cookies help websites to:

• function correctly;
• improve security;
• remember your preferences;
• improve performance;
• analyse website usage;
• process online transactions;
• protect against fraud;
• improve customer experience.

Cookies cannot usually identify you directly.

However, when combined with other information they may become personal data under the UK General Data Protection Regulation (UK GDPR).

Where this occurs, our Privacy Policy also applies.

4. Similar Technologies

In addition to cookies, our Website may use similar technologies including:

• pixels
• tracking tags
• JavaScript tags
• web beacons
• local storage
• session storage
• browser storage technologies

Throughout this Policy, references to “cookies” include these similar technologies unless stated otherwise.

5. Legal Basis for Using Cookies

Our use of cookies is governed by:

• UK GDPR
• Data Protection Act 2018
• Privacy and Electronic Communications Regulations 2003 (PECR)

Some cookies are strictly necessary for the operation of our Website.

These cookies do not require your consent.

All non-essential cookies, including analytics and advertising cookies, are only used where required after you have provided your consent through our cookie preference mechanism.

You may withdraw your consent at any time.

6. Why We Use Cookies

Cookies help us provide a secure, efficient and user-friendly experience.

We use cookies for purposes including:

• operating our Website;
• remembering your preferences;
• maintaining quotation sessions;
• processing instant moving quotations;
• improving Website performance;
• analysing visitor behaviour;
• improving our online quotation system;
• measuring advertising effectiveness;
• protecting against fraud;
• processing secure payments;
• improving customer service;
• ensuring website security.

Without certain essential cookies, many parts of our Website would not function correctly.

7. Our Instant Quote Platform

Our online quotation system is provided through:

https://estimate.lifelinemovers.co.uk

This platform forms part of our Website.

Cookies and similar technologies are used to:

• maintain your quotation session;
• remember information entered between quotation steps;
• calculate estimated moving prices;
• prevent accidental loss of quotation data;
• improve quotation accuracy;
• secure booking requests;
• process online payments;
• help prevent fraudulent activity.

These cookies enable the quotation process to function correctly.

8. Types of Cookies We Use

We use the following categories of cookies:

Strictly Necessary Cookies

Essential for the operation of the Website.

These include cookies used for:

• quotation sessions;
• security;
• payment processing;
• fraud prevention;
• website functionality.

These cookies cannot normally be disabled.

Functional Cookies

These remember your preferences such as:

• previously entered information;
• language preferences;
• quotation progress;
• website settings.

These improve your experience.

Performance Cookies

These help us understand how visitors use our Website so that we can improve:

• loading speed;
• navigation;
• page performance;
• quotation completion.

Analytics Cookies

Analytics cookies allow us to understand:

• visitor numbers;
• traffic sources;
• popular pages;
• quotation completion rates;
• user journeys;
• customer behaviour.

These help improve our Website.

Advertising Cookies

These measure the effectiveness of marketing campaigns.

Where enabled they may be used to:

• measure Google Ads conversions;
• improve advertising performance;
• understand customer journeys.

These cookies are only placed after consent where required.

Security Cookies

Security cookies help protect:

• customer accounts;
• payment pages;
• quotation sessions;
• our Website from malicious activity.

They assist with fraud detection and cyber security.

9. Google Tag Manager

Our Website uses Google Tag Manager (“GTM”) to manage and deploy website tags and scripts efficiently.

Google Tag Manager is a tag management system that enables us to implement technologies such as Google Analytics, Google Ads Conversion Tracking and other website tools without modifying the Website’s source code each time changes are required.

Google Tag Manager itself does not ordinarily collect personal information or place cookies. However, it facilitates the operation of other technologies that may collect information in accordance with your cookie preferences.

Any cookies deployed through Google Tag Manager are governed by the relevant service provider’s privacy and cookie policies.

Further information about Google Tag Manager can be found at:

https://support.google.com/tagmanager

10. Google Analytics 4

We use Google Analytics 4 (“GA4”) to help us understand how visitors use our Website and online quotation platform.

Google Analytics may collect information such as:

• pages visited;
• quotation journey progress;
• time spent on pages;
• navigation paths;
• approximate geographical location (city or region);
• device type;
• browser type;
• operating system;
• referral source;
• interactions with quotation forms;
• quotation completion rates.

This information helps us:

• improve Website usability;
• identify technical issues;
• improve our quotation system;
• understand customer behaviour;
• optimise website performance;
• improve our services.

Google Analytics does not intentionally identify individual visitors.

Where required by law, Google Analytics cookies are only activated after you have provided your consent.

Further information is available from:

https://policies.google.com/privacy

11. Google Ads Conversion Tracking

We use Google Ads to promote our removal services and to understand the effectiveness of our advertising campaigns.

Where you have consented, Google Ads technologies may record whether:

• you visited our Website after clicking an advertisement;
• you requested an online quotation;
• you completed a booking request;
• you interacted with specific pages;
• our advertising campaigns generated enquiries.

This information helps us:

• improve advertising performance;
• reduce irrelevant advertising;
• measure campaign success;
• improve customer experience.

We do not receive information that directly identifies individual users through Google Ads Conversion Tracking.

12. Remarketing

Where enabled and where you have provided your consent, Google Ads may display relevant advertisements for our services after you have visited our Website.

Remarketing helps us remind previous visitors about:

• online quotations;
• moving services;
• booking opportunities;
• promotional offers.

You can manage your advertising preferences through your Google Account or by changing your cookie preferences.

13. Stripe Payment Services

Our Website uses Stripe to process secure online payments.

When you choose to make a payment, Stripe may use essential cookies and similar technologies to:

• authenticate payment sessions;
• prevent fraud;
• detect suspicious activity;
• secure payment transactions;
• protect customers against unauthorised transactions.

These cookies are essential for secure payment processing.

Without them, online payments may not function correctly.

Payment information is processed directly by Stripe in accordance with Stripe’s own Privacy Policy.

Further information is available at:

https://stripe.com/privacy

14. Google Maps and Address Services

Our Website and online quotation platform use Google Maps API, Google Places API and related address services to improve quotation accuracy.

These services may be used to:

• provide address autocomplete;
• validate postcodes;
• improve address accuracy;
• estimate travelling distances;
• calculate moving mileage;
• improve route planning.

These services may place cookies or process limited technical information in accordance with Google’s Privacy Policy.

Further information is available at:

https://policies.google.com/privacy

15. Online Quotation System

Our instant quotation platform is available at:

https://estimate.lifelinemovers.co.uk

During the quotation process, cookies and similar technologies may be used to:

• remember the stage of your quotation;
• temporarily store information entered during the quotation process;
• maintain secure user sessions;
• prevent loss of quotation progress;
• calculate estimated pricing;
• improve quotation accuracy;
• detect technical issues;
• improve website reliability.

These technologies help ensure that customers can complete multi-step quotations efficiently and securely.

16. Contact Forms and Enquiry Forms

When you complete an enquiry form, request a quotation or contact us through our Website, cookies or similar technologies may be used to:

• maintain secure form sessions;
• prevent duplicate submissions;
• improve website reliability;
• assist with spam prevention;
• protect against automated submissions;
• improve customer experience.

These technologies do not ordinarily store the contents of your enquiry within cookies.

Personal information submitted through our forms is processed in accordance with our Privacy Policy.

17. Cross-Domain Functionality

Our Website consists of two connected domains:

• • https://www.lifelinemovers.co.uk
  • https://estimate.lifelinemovers.co.uk

To provide a seamless customer experience, information relating to your browsing session and quotation journey may be shared between these domains where technically necessary.

This enables customers to move between our main Website and quotation platform without unnecessarily restarting their quotation.

Appropriate technical and organisational measures are implemented to protect this information.

18. Third-Party Services

Our Website integrates services provided by trusted third parties.

These may include:

These providers may process information in accordance with their own privacy policies.

We encourage you to review their privacy and cookie notices before using our Website.

19. Third-Party Cookies

Some cookies used on our Website are placed by trusted third-party service providers rather than directly by Lifeline Movers & Packers Ltd.

These providers may process information to deliver services including:

• website analytics;
• payment processing;
• address validation;
• security;
• advertising measurement;
• website functionality.

We do not control the cookies set by these third parties.

Their use of information is governed by their respective privacy policies and terms of service

20. Session Cookies

Session cookies are temporary cookies that remain on your device only while your web browser is open.

They are automatically deleted when you close your browser.

We use session cookies to:

• maintain secure quotation sessions;
• remember information entered while completing a quotation;
• facilitate secure navigation between pages;
• enable secure payment sessions;
• improve Website functionality.

Session cookies do not permanently store information on your device.

21. Persistent Cookies

Persistent cookies remain on your device for a specified period or until manually deleted.

They help us:

• remember your preferences;
• improve Website performance;
• recognise returning visitors;
• improve customer experience;
• analyse Website usage over time.

The duration of persistent cookies varies depending on their purpose and the service provider.

22. Cookie Consent

When you first visit our Website, you will be presented with a cookie banner or similar mechanism allowing you to manage your cookie preferences.

Where required by applicable law, non-essential cookies will only be placed on your device after you have provided your consent.

You may choose to:

• Accept all cookies;
• Reject non-essential cookies (where available); or
• Customise your cookie preferences.

Your preferences may be updated at any time using the cookie settings available on our Website, if provided, or by adjusting your browser settings.

Your consent does not affect the use of cookies that are strictly necessary for the operation and security of the Website.

23. Managing Your Cookie Preferences

You can manage cookies in several ways.

Through Your Browser

Most web browsers allow you to:

• view stored cookies;
• delete existing cookies;
• block specific cookies;
• block all cookies;
• receive notifications before cookies are stored.

Instructions are available from your browser provider, including:

• Google Chrome
• Microsoft Edge
• Mozilla Firefox
• Apple Safari

Please note that disabling certain cookies may affect the functionality of our Website, including our online quotation platform.

24. Withdrawal of Consent

Where cookies rely on your consent, you may withdraw that consent at any time.

Withdrawal of consent will not affect the lawfulness of processing carried out before consent was withdrawn.

Please note that withdrawing consent may reduce the functionality of certain features, including analytics and personalised content.

25. Do Not Track Signals

Some internet browsers include a feature known as “Do Not Track” (DNT).

Currently, there is no universally accepted standard governing how websites should respond to DNT signals.

Accordingly, our Website does not currently respond differently to browser-based Do Not Track requests.

If recognised standards are introduced in the future, we may update this Policy accordingly.

26. International Transfers

Some of our trusted third-party service providers may process information outside the United Kingdom.

Where personal data is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place in accordance with UK data protection legislation.

These safeguards may include:

• UK International Data Transfer Agreements (IDTA);
• UK Addendum to the EU Standard Contractual Clauses;
• Adequacy Regulations issued by the UK Government; or
• Other lawful transfer mechanisms recognised under the UK GDPR.

Further information is available within our Privacy Policy.

27. Data Security

We take appropriate technical and organisational measures to protect information collected through cookies against unauthorised access, accidental loss, misuse, alteration or disclosure.

These measures may include:

• encrypted communications (HTTPS);
• secure servers;
• restricted administrative access;
• website monitoring;
• firewall protection;
• payment security controls;
• fraud detection technologies.

While we take reasonable steps to protect your information, no method of transmission over the internet can be guaranteed to be completely secure.

28. Cookie Retention

Different cookies remain on your device for different periods depending on their purpose.

In general:

• Session cookies are deleted automatically when your browser closes.
• Persistent cookies remain until they expire or are deleted manually.
• Analytics cookies may remain for up to 26 months, subject to your browser settings and applicable law.
• Payment-related cookies are retained only for as long as necessary to facilitate secure transactions and fraud prevention.
• Security cookies may remain for varying periods depending on operational requirements.

Retention periods may change as technologies and service providers evolve.

29. Changes to this Cookie Policy

We may amend this Cookie Policy from time to time to reflect:

• changes in legislation;
• technological developments;
• new Website features;
• changes to our service providers;
• operational improvements.

The updated version will always be published on our Website together with the revised “Last Updated” date.

Where required by law, we will obtain renewed consent before introducing new categories of non-essential cookies.

30. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us.

Lifeline Movers & Packers Ltd

Company Registration Number:
14509116

ICO Registration Number:
ZC083012

Registered Office:

47 Bale Road

Leicester

LE4 9BF

United Kingdom

Telephone:

0333 335 6184

Email:

enquiries@lifelinemovers.co.uk

Website:

https://www.lifelinemovers.co.uk

Instant Quote Platform:

https://estimate.lifelinemovers.co.uk

Appendix A – Summary of Cookie Categories

Appendix B – Third-Party Services

Our Website and online quotation platform may integrate the following trusted third-party services.

Each provider processes information in accordance with its own privacy and cookie policies. We encourage you to review those policies for further information.

Appendix C – Typical Cookie Retention Periods

The table below provides examples of how long different categories of cookies may remain active. The actual retention period may vary depending on your browser settings, device configuration and updates made by our service providers.